Press Office

Mobile Showroom – Responsible Drinking Road Block

Traffic Officials with the Orisons Mobile Showroom









2010 World Cup frenzy is at an all time high and with the numbers expected to hit South African roads the public are being encouraged to be safe at all times. Orisons Mobile Showroom ( OMS ) and South African Breweries assisted the Cape Town Traffic Departmenton Wednesday the 9th June to kick off the Responsible Drinking campaign on our roads . 

Road Block



Orisons Promoters Encouraging Responsible Drinking


With a powerful police presence the Orisons Mobile Showroom was utilised  along the N1 via Worcester to create awareness amongst the drivers hitting the highways as the holiday season begins. 

Kitted out with breathalyzers , coffee  , snacks and awareness material – this Road Block was a first in South Africa . Along with a Coca Cola truck and our Mobile Showroom this road block promoted a positive way to  manage testing the drivers on our roads . Drivers young and old were persuaded to partake in voluntary alcohol testing and in return could enjoy receiving various promotional gifts as well as pull over for a warm coffee before heading off on their journey. 


The Western Province Minister of Community Safety- Adv. Lennit Max also attended this one of a kind road block to show his support for the Responsible Drinking  initiative. 

Minister Lennit Max and Natasha Van Diemen

Orisons Mobile Showroom Launches in Cape Town

 On the 26th May 2010 , a new era in branding was unveiled at Fernwood Estate , Cape Town.  
           Orisons Mobile Showroom
 With an audience that included the Minister of Public Works – Jeff Doidge and many FMCG leaders , Natasha van Diemen introduced South Africa’s first Transparent Mobile Showroom.  

 The Orisons Mobile Showroom ( OMS )was revealed  to an excited crowd ,who had kindly braved an icy Cape Town evening to figure  out why  they had been lured to Fernwood Estate for a SAB and Orisons collaboration.  South African Breweries was represented by Nicola Jowell , who informed guests about the Responsible Drinking campaign backed by SAB and how at all times we must be vigilant against the dangers of alcohol abuse .  

Especially now with  the eyes of the world  on SA during this momentous time in our history we must be sure  our roads are safe.

Minister of Public Works demonstrating the breathalyzer testing

 In this spirit SAB has booked the orisons Mobile Showroom to launch a Responsible Drinking campaign which will proactively encourage breathalyzers testing outside the stadiums after and around matches during the World Cup.

  The Orisons Mobile Showroom will be kitted out into a comfortable setting  whereby volunteers can freely undergo alcohol testing to ensure they are not under the influence on their travels to after- match parties. 

Minister of Public Works & Natasha Van Diemen

 Together SAB and orisons wish to assist making the World Cup celebrations safe for all participating in the festivities Take a look here

Natasha Van Diemen

This article was originally published in the Cape Argus in 1999

She is 1.8m tall, beautiful and always immaculately dressed. It seems she was born for the catwalk.

Natasha van Diemen, 22, always dreamed of opening a modelling agency which would recruit models from black and coloured communities, models who did not always have the opportunities in this white dominated and extremely competitive world.

Ms Van Diemen grew up in abject poverty in Grassy Park- to this day they don’t have hot water in their modest house. She began her working life as a factory worker.

Last April she decided to make her dream a reality and took the plunge. With no money except her meagre savings, she opened Outlook Models Agency.

Ms van Diemen soon discovered that is was not easy to enter this market and faced an uphill battle to survive. “But I received a lot of support from my community” she said.

“The modelling world is extremely competitive. It’s extremely difficult for a small agency to compete with the bigger ones especially with the financial muscle that the local competitors have and that they have established over many years.”

In August she launched her agency and introduced a dynamic group of new models to the public as well as the fashion and media world.

Apart from training new girls aged between 14 and 24, Outlook Models has also embarked on fundraising activities for charity organisations.

“I support fundraising for organisations because I believe in putting back my services into the community that has supported me so strongly” she said.

In January the agency participated in the SPCA Guidedog Association’s fundraising drive. It involved 80 models going around to malls and other businesses with collecting tins.

The agency also trains the models to do promotional work , connects them with casting agencies who look for potential models and trains them in grooming, how to walk , to present themselves as models and how to put together portfolios.

Ms Van Diemen is currently busy completing portfolios for 35 models.”Because the models can’t pay for their own portfolios, we organise fundraising activities to raise the necessary money. The models will have to sell tickets which will cover the cost for their own portfolios”, Ms Van Diemen said.

She also recently opened another company called Orisons Promotions which sets itself the objective of getting jobs for the models especially in a growing advertising industry.

“We provide beautiful models that can sell stuff, we train them”

“Big casting directors are looking for models for shoots, films or in adverts. They contact us and we provide the models that best suit their requirements” she said.

Ms Van Diemen has no illusions she knows it is going to take a lot of hard work and dedication to succeed.”It takes R10 000 to R15 000a month to administer and run the agencies. We are very dependent on big companies for our survival with many good people coming forward to help” she said.

Although it is still too early to predict whether this tenacious young woman is going to succeed, she certainly has the courage and vision to make it big. But she has already proven that women must dare to dream.

Modelling’s ‘dark side’ facing big clean-up

Published on the Web by IOL on 2000-07-10 09:40:19

By Samantha Mott

Behind the veneer of Cape Town’s modelling industry, with its promises of fame and glamour, lies a sordid world of drugs, alcohol, teenage sex and the occasional abortion.

While local and international models working the catwalks admit to being involved in many of the problems, agency directors say it is an aspect of the industry they are cleaning up.

Out-Look Models director Natasha van Dieman said she was aware of the problems and her agency was holding workshops for models, advising them on the dangers of drugs and alcohol.

‘Models must do their homework before selecting an agency’

Topco Models director Karen Burt said the actions of a few models should not be a reflection of how the industry was run. “Models must do their homework before selecting an agency,”
she said.

Catwalk queens, however, said it was often the younger models, between 13 and 16, who were the most vulnerable and who were lured into the industry’s underbelly of sex, drugs and alcohol.

Liezl, 20, a model at a local agency, said the availability of drugs was a lot more prevalent than in most other industries.

“Models aged between 14 and 17 are easy targets as they often travel without their parents and seek the comfort zone. They hang out with older models and use drugs just to fit in.

“Modelling is a great deal of fun, but the stress levels are usually very high. Drugs, sex and alcohol are what some call ‘great stress relievers’,” she said.

‘Most models love parties which are often kinky and naughty’

Dutch model Tanya, 21, who arrived in the city recently, said that at times the competition was too much and too many girls struggled to pull a job.

“In this industry, it is all about you. You have to be independent and, if you’re not strong-willed, it’s easy to get drawn into the bad side,” said Yolanda, 20, who works in Cape Town.

Male model Warren, 24, said that even under-age models were involved with late-night partying and the abuse of drugs and alcohol.

Warren, who is bisexual, said bisexuality and homosexuality were all part of the industry, just like drugs. “Most models love parties which are often kinky and naughty.” It was this “irresponsible sexual behaviour” that at times ended in unwanted pregnancy or unnecessary abortions, said Ms Burt.

“A lot of pressure is put on models about their weight and this leads to eating disorders like bulimia.

“If your weight is not up to their standard, it could cost you a job.

“The industry is very picky about the weight of models. They usually like them thin and sometimes even skinny. At times, some models use drugs to control their eating.”

Rozlyn, 22, who has been modelling for five years, said models needed to be well motivated and focused so as not to get pulled into the dark side.

“If you are strong, it can clearly be a terrific job. The modelling industry is very entertaining business with lots of fun and opportunities to progress into international stardom.”

Ms Burt said the actions of a few models must not be seen as a reflection of the whole industry.

“How we run our agencies is not be up to the models. I run a good, clean agency and keep a close eye on models and make sure all their problems and concerns are addressed …

“I maintain a healthy relationship with each of them.”

Ms Van Dieman said she believed it was important to hold workshops for models on what was expected of them and the dangers of drugs, alcohol and under-age sex.

“While we can’t run away from the problems or deny their existence, there is a lot of positive work being done to overcome it.

“We have had many positive results and wonderful success stories. And it is not only about turning beautiful healthy females into stars, it’s about developing them into confident individuals.”

Ice Modelling Agency director Steffi Freier said she had warned her models against opportunists and maintained a personal relationship with all her people.

“It’s important to remain positive in the industry and to remember that modelling is a fun activity and must not be turned into something ugly,” she said.

The Argus

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