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Orisons Mobile Showroom Launches in Cape Town

 On the 26th May 2010 , a new era in branding was unveiled at Fernwood Estate , Cape Town.  
           Orisons Mobile Showroom
 With an audience that included the Minister of Public Works – Jeff Doidge and many FMCG leaders , Natasha van Diemen introduced South Africa’s first Transparent Mobile Showroom.  

 The Orisons Mobile Showroom ( OMS )was revealed  to an excited crowd ,who had kindly braved an icy Cape Town evening to figure  out why  they had been lured to Fernwood Estate for a SAB and Orisons collaboration.  South African Breweries was represented by Nicola Jowell , who informed guests about the Responsible Drinking campaign backed by SAB and how at all times we must be vigilant against the dangers of alcohol abuse .  

Especially now with  the eyes of the world  on SA during this momentous time in our history we must be sure  our roads are safe.

Minister of Public Works demonstrating the breathalyzer testing

 In this spirit SAB has booked the orisons Mobile Showroom to launch a Responsible Drinking campaign which will proactively encourage breathalyzers testing outside the stadiums after and around matches during the World Cup.

  The Orisons Mobile Showroom will be kitted out into a comfortable setting  whereby volunteers can freely undergo alcohol testing to ensure they are not under the influence on their travels to after- match parties. 

Minister of Public Works & Natasha Van Diemen

 Together SAB and orisons wish to assist making the World Cup celebrations safe for all participating in the festivities Take a look here

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